Dreamscape Solutions News Blog

Dreamscape Solutions are proudly featured on today’s front cover of the Liverpool Daily Post business supplement. The editorial depicts the achievements of the business through the Vital Football website, which since its launch late in 2005 has seen extraordinary growth.

The article featured in the paper can also be seen on this link, which was previously published on our blog site a few weeks ago. Our thanks go out to Rob Artisan at Artisan Marketing for putting together the article and giving Dreamscape some excellent and well deserved exposure.

As an expansion to their internal ‘Responsible Publishing’ standards, Dreamscape Solutions have become an associate member of the ICRA.

The ‘Internet Content Rating Association’ (ICRA) is an independent non-profit organization whose mission is to direct users to the content they want, to trust what they find, and to avoid content they prefer not to see, whether for themselves or their children.

Dreamscape Solutions Creative Director, Bernard McCabe said:

By using the ICRA Resource Description Framework (RDF) to label a websites content, publishers can become self-regulatory and responsible for the content they distribute on the World Wide Web. We encourage all of our clients to label their online systems and websites with the ICRA RDF labels. The conforming icon branded on successfully labelled websites acts as a hallmark of quality and dependability.

Lynn Edwards, Operations Support Manager at the Internet Content Rating Association said:

The more people label their websites, the better the system works. By giving webmaster the power to self-regulate the internet will be a safer place for everyone.

Written by Dreamscape Solutions Creative Director; Bernard McCabe, the following is an article written by request for the Liverpool Daily Post.

There is no uncertainty in my mind that the investment dispensed into Merseyside has served to successfully relocate the business community into modern, more suitable surroundings. In fact, Merseyside can proudly boast that’s its commercial communications systems are amongst the most contemporary in Europe.

My doubt and hesitation lies with the underlying ICT support and guidance infrastructure. You could point your finger at half a dozen government funded agencies and pose the question “Are you taking full responsibility of the IT revolution in this city?” No doubt a quivering lip might say “We’re waiting for guidelines from head office” ~ Pathetic.

So who really is going to lead this city onto the ICT highway? Most businesses have been told they need data cabling to ‘get online’, I would hazard a guess that Merseyside is the worlds leading supplier of office cabling. Don’t get me wrong, it’s true to say that it’s an important step to a successful future. The problem is guiding businesses and entrepreneurs on how to unlock the potential that can be found in all this cabling.

Merseyside needs guidance. Merseyside needs to now invest in e-Consultancy services, web businesses and technology experts. Some one needs to help this city take the web by the scruff of the neck and put a large Merseyside flag on it. Merseyside might well have excellent road, rail, sea and aircraft routes in and out, but at the moment it’s simply a dead end on the web.

Creative internet consultants Dreamscape Solutions have joined forces with Wilmslow based PR & Marketing Guru’s Pazang Ltd. In a combined effort to provide customers with the highest possible services and results, both companies will work together to deliver ground breaking e-Solutions.

With over 105 years’ combined commercial experience across a broad range of industries and business sectors, Pazang is able to provide organisations with strategic level marketing and PR consultancy and services. Pazang offers Internet Marketing consultancy and services, helping organisations to not just understand today’s mobile and online technologies, but also enable them to capitalise and benefit from the competitive advantage these technologies can bring to their sales and marketing activity.

By Combining Pazang’s energy and experience with Dreamscape Solutions technical wizardry with all things web, both companies will be able to guarantee that their customers will receive powerful and vibrant web services.

INTERNET specialists Dreamscape Solutions’ Vital Football is on the way to becoming amongst the most popular of independent fans’ websites in the UK.

The site, launched in January this year by the North West based outfit, now attracts over one million unique visitors per month. The number of football surfers is growing – in the first ten days of April half a million visitors were registered. Vital Football aims to give supporters an independent voice.

The site enables supporters to contribute their views and articles free of outside control. Fans can contribute once they register for a free account. Each club’s portal has an editorial team to ensure fresh debate is quickly posted and forums are moderated.

Every English and Scottish league team is represented. Surprisingly Nottingham Forest, Rotherham and Swansea are in the top ten for having the biggest following. Gretna, current Scottish Cup finalists, has some of the most active club fans for it’s size - the population of the village does not pass 3,000 – but receives 6,000 unique visitors each month.

Manchester City and Spurs are featured amongst the most popular Premiership teams. Manchester United does not currently feature in the top ten. Dreamscape is looking to launch breakaway FC United pages shortly, which will make it the only non-league team to be represented.

Vital Football attracts many contributors and surfers from overseas. 20% of all traffic is from abroad. Scandinavia and English speaking countries are well represented. However, fans from as far and wide as Kenya, Dubai and Thailand are actively involved.

Long suffering Stockport County supporter and Technical Director Andy Carson: “Vital Football is a show case for Dreamscape’s technical ability. Our main clients are in areas such as recruitment and insurance. This gives us an opportunity to show what we can do to a large and diverse audience.”

Lifelong Evertonian and Creative Director Bernard McCabe: “We wanted to place football back where it belongs –with the supporters. The clubs, betting companies and the media, control much of the online information fans receive. We wanted to challenge that.”

The ability to recognise the demographics, habits and behaviour of a websites online traffic is the key to maximising revenue potential. By identifying the; Who, When, Where and Why factors, a website proprietor can guarantee that their online business is 100% focused on returning the maximum revenue.

Over the past months we have composed an enormous quantity of technical monitoring statistics for Vital Football. By analysing this data and processing the facts and figures we have been able to provide Vital Football with a definitive user profile which will enable them to assemble target marketing campaigns to their rapidly increasing website traffic.

In addition, we have introduced Vital Football to the world of online affiliate marketing. Through our strategic knowledge and partnership with one of the worlds leading affiliate marketplaces, Dreamscape Solutions have been able to expose Vital Football to some of the world largest businesses, advertisers and corporations.

By combining the knowledge of their websites demographics and the power of the affiliate market place, Vital Football is set to capitalise on the full potential of their online audience and continue on its course to becoming an internet colossus.

Monarch is one of the UK's largest and most successful specialist recruitment consultancies. Formed in 1992 the aim from the outset was to deliver the highest possible standards to their customers and with offices in London, Windsor, Bristol, Birmingham, Edinburgh, Manchester, Leeds & Dublin, their phenomenal growth has been achieved on the back of this aim.

Over the years their website has served them well, however, MR realised that it was high-time that their business began to leverage the full power of the internet and have therefore hired the expert services of Dreamscape Solutions to help them do just that.

The project, which kicked-off at the start of February 2006, is expected to take 3 months to design, develop and deliver to the internet. Current Launch date is set for March 26th 2006.

The main priorities of the new website are:

• Increased usability and accessibility.
• Conformation to stringent W3C Triple A WCAG 1.0 guidelines.
• Top Ten search engine rankings on preferred search terms.
• Post code specific search results.
• 100% CSS driven
• Advanced ‘My Account’ and ‘Notification’ management and configuration.