Dreamscape Solutions News Blog

Dreamscape Solutions is at the heart of a new initiative to treat HIV patients.

The Manchester based creative digital media company will be working closely with Liverpool HIV Pharmacology Group (LHPG), which is at the forefront of research into the pharmacology of anti-retroviral drugs.

The LHPG, part of Liverpool University’s School of Biomedical Science, is using Dreamscape Solutions’ expertise to digitally deliver essential information about prescribing drugs to medics and pharmacists treating HIV patients via PDAs.

PDAs (personal digital assistants) are hand-held computers that are becoming more versatile and adept at carrying data. In 2006, the overall PDA market grew significantly by over 18% according to technology research group, Gartner. This is making the technology much more affordable and will help roll out the programme across the UK.

The vital drug information will be accessed remotely by doctors, enabling them to make decisions with greater speed and flexibility. Medical professionals will no longer have to access computers or laptops to access data; a process that added as much as 10 minutes to finding the requested information.

Pharmacists and medics will be able to check that courses of drug treatment do not conflict with current prescriptions.

This latest project for Dreamscape Solutions has come through the recommendation of e-healthcare specialists Thomson eMed-Media, which is part of the pharmaceutical Gardiner-Caldwell Group. The Macclesfield based company has had a similar project delivered successfully by Dreamscape Solutions earlier this year.

Professor David Back, head of LHPG, comments: “PDA technology will help enable us to work more effectively and with greater flexibility. I am sure its impact on how medical practitioners and pharmacologists deliver prescriptive drug treatment will be highly beneficial.”

Bernard MacCabe, managing director of Dreamscape Solutions, comments: “In my experience it is unprecedented for a digital media company to supply such a high level solution for the medical sector.”

McCabe continues: “PDA technology is a real technology growth area. We have the skills and experience in place to make this a central foundation from which we will grow our business.”