Dreamscape Solutions News Blog

DREAMSCAPE SOLUTIONS has made the latest batch of account wins something of a family affair.

The creative digital media company has won the contract to promote Gentry Grooming run by husband and wife team Matthew and Adele Lock as well as her parents long established kitchen retail business Appliances 2 Go.

Initially Dreamscape Solutions won a highly competitive two-stage pitch process to work on Gentry Grooming’s new online campaign. The new client was so impressed they immediately passed the agency’s details to Appliances 2 Go who in turn signed up the Manchester based digital media experts.

Bernard McCabe, MD of Dreamscape Solutions will also be teaming up with his old friend Jon Raduch of The Graphics Department, who currently works with Gentry Grooming on their design work.

Dreamscape Solutions will be providing three main elements of the new online initiative. They will build a top level corporate animated website that will act as a virtual environment for Gentry Grooming’s clients. There will be an online shop for the specialist men’s grooming own branded product range. A search marketing and pay per click campaign will also be implemented to increase online traffic.

Gentry Grooming is currently franchising its brand across the UK. Dreamscape will be providing every franchisee with an online portal. There will initially be three portals, with that number rising to double figures by the end of the year.

Dreamscape Solutions will also be working with Adele Lock’s mother Susan who runs Appliances 2 Go, with her husband Alan, from its Chorlton head office. The company, established 30 years ago, now runs several retail outlets as part of the A&S Group and specialises in kitchen appliances.

Dreamscape Solutions will be managing their online presence, providing strategic guidance and conducting an online search marketing campaign. A website revamp is planned for later in the year.

Adele Lock founder of the Gentry Grooming Company explains why Dreamscape Solutions stood out: “Bernard McCabe and his team are immensely passionate, highly professional and display an attractive and forward thinking design style that reflects our own brand and approach to business.”

Bernard McCabe, MD of Dreamscape Solutions: “It is the perfect win for us. Gentry Grooming is a growing, exciting premium Manchester brand – a brand we want to be closely associated with and one that reflects our entrepreneurial outlook.”

McCabe continues: “We win a lot of business through recommendation and it is by far the best way to grow. It is even better if you have been recommended by a family member.”