Dreamscape Solutions News Blog

Dreamscape Solutions are proud to announce the arrival of new account manager Mindy Gofton to the team. Originally from Atlanta, Georgia USA, Mindy brings to the business expert knowledge and skills around project management, search engine optimisation and pay per click campaign management.

With an exceptionally comprehensive intellectual background and an inclusive catalogue of skilled placements and client facing experience, Mindy will be able to provide Dreamscape with the specialised handle and in-depth knowledge required to manage our ever increasing number of accounts and projects.

With excellent feedback flooding in from the customers Mindy has been able to squeeze into her busy schedule already the future looks bright for our latest addition to the team. Welcome on board!

Labels: account management, Dreamscape Solutions, Pay Per Click Campaigns (PPC), project management, recruitment, search engine optimisation, Web Design Manchester

posted by Dreamscape Solutions  # Wednesday, September 26, 2007 0 Comments Links to this post

Pay per click (PPC) campaigns are a proven way to attract visitors to your website and for many businesses, a well-managed campaign, which is regularly monitored and updated and has an appropriate budget, has improved sales dramatically.

Dreamscape Solutions runs PPC campaigns for a number of businesses in the UK and consistently strives to improve click through rates (CTRs) to get more traffic to companies' websites.

A well-managed PPC campaign is clearly structured and contains a number of ad groups themed to the product – it's no use jumbling all of your products into one ad group, cramming it with keywords and hoping for the best! Some practitioners will restrict their clients to a number of ad groups – this does not and cannot work: a PPC campaign grows and reproduces over time. What starts off as four ad groups can, as statistics are analyzed and utilized, become eight ad groups, then sixteen...You get the picture?

Exploit the most frequently searched upon keywords. Make them work hard for you. Ensure that specific search terms have appropriate landing pages in your website. If a user knows specific product terms such as SKH233, Seiko Kinetic Watch, he doesn't want to land on a web page which is cluttered with other brands.

Engage with your visitor. Try to get into his mind-set. What does he want? He wants quality, reassurance, best deals etc. Give them to him. Ensure that the visit to your site is professional and smooth.

With this in mind, a PPC campaign will work hard for you. Dreamscape Solutions always employs these techniques and best practice. If you think that your business needs to become more visible online, contact us today and we will tailor a campaign to beat your competitors.

Labels: Manchester Business Management, Pay Per Click Campaigns (PPC)

posted by Dreamscape Solutions  # Monday, May 21, 2007 0 Comments Links to this post